It’s a common thing to say “you’re thinking too small!” but are you really? Small ideas can impact your business in big ways, particularly if you work in a service related business, which the pet industry most often is.
In this article, we’ll be talking about “small ideas” and why you shouldn’t overlook them when trying to increase profits, increase customer satisfaction and reduce spending.
Small ideas can make a big impact
Let’s say that you decided to host a small pet store event, like a costume contest. Realistically, this event would cost you very little money, perhaps a few prizes. However, the impact of this event could be very big on your store.
Thanks to social media, $50 to $100 in prizes could net you thousands of dollars worth of free advertising if you play your cards right. This is a “small idea” that could make big waves with clientelle.
Small ideas are actually pretty cheap to implement
If you were to launch some massive new product that you manufacturered yourself, that would take thousands and thousands of dollars, and likely just as many man house spent producing.
However, if you instead added to your offering by partnering with local brands, or even re-branding an existing product to market to your customers, you could increase profits without the huge expense.
Or, if you own an online store, increase your product line by dropshipping instead of storing inventory that may or may not sell yourself!
Ideas don’t have to be complicated to work
In today’s world, everything is moving toward the tech side of things. People want to make the next big app, but what if the next big thing isn’t an app at all? Honestly, many people are tired of talking to machines, and if you own a small pet store, they’re coming to you for personal attention.
You could implement something like say, a local dog meetup sponsored by your store or brand. Pet owners could socialize their dogs and even socialize themselves by meeting up with other dog lovers. Not an app. An in-person event without screens and with tons of fresh air.
In short, it’s important to know the difference between a small idea and a not great idea. As long as your small ideas come with great execution they can succeed!
Many small businesses make the mistake of making things more complicated than they need to be. This can cloud your judgement, and you might find that you quickly are in over your head, particularly if you’re a new business owner.
Need some help generating some “small ideas” that could really help your business? Just ask, your customers that is.
People love to be involved and feel like what they say matters. So, not only will you be improving your relationship with your customers, but you might also get some really great ideas that you know people already want! Though you should also add a suggestion box somewhere in the shop or at your online portal, because not everyone likes to make a fuss or talk about their ideas in person.